Tennessee Playcation
We created a special line of 39 toys inspired by Tennessee’s top attractions, that actually turn into vacations. Then, we put them in a toy catalog for families to shop - and book a vacation - together.
By turning travel into toys, we got kids asking to visit Tennessee. And with so many more sets left to build and collect, Playcation has become a family vacation planning tool for years to come.
“THIS IS SO CUTE. I LOVE EVERYTHING ABOUT THIS.”
- Dolly Parton
Featured on:
AdWeek / AdAge / The Drum / Campaign Live / Fast Company / Popsugar / Business Insider / TrendHunter/ Yahoo! / Ebay / Agency Spy
Awards:
London International Awards, silver, integration
direct marketing / London International Awards, silver, creative strategy / Gertey, product and packaging design - bronze / Esto, mercury award - integrated marketing and messaging campaign