SOUND ADVICE

As the music capitol of the world, Tennessee is known for its famous sound. So, we sent audio engineers around the state to record the unique sounds of potential travel destinations. We then played those sounds for people wearing a brain-sensing headband that tracked and charted their brainwave activity. Using a custom scoring system, we ranked the results in real time. If a score was high enough, that location was a match. Finally, an algorithm produced and sent out custom itineraries creating a roadmap of attractions. And it all happened in just over three minutes.